EXCELSIOR SPRINGS, Mo. — Nearly 100 people gathered in downtown Excelsior Springs on Saturday, October 12, for a lively fundraising event, “Bras on Broadway,” organized by Pam and Dale Myers, owners of Huey’s Hidden Vault. The unique event raised $3,750 for the Excelsior Springs Hospital’s Pink Ribbon Fund, supporting local breast cancer patients.
Pam Myers, who drew inspiration from a similar event they used to participate in while living in Hermann, Missouri, collaborated with local businesses to create a fun and impactful fundraiser. Businesses such as Other Trails and Willow Spring Mercantile decorated bras for an auction, where local men took to the stage to model the creations in a spirited show of support for the women in their lives. The bras sold for amounts ranging from $50 to $450, with the highest bids sparking a bidding war among the crowd.
“I was amazed by the creativity and support from the community,” said Myers. “Each bra was unique, with designs ranging from an owl-themed ‘Huey’s Hooters’ to one decorated with wine-themed artwork from the Mercantile.”
Business and community leaders turned out to model bras for the first-ever Bras on Broadway event. Keith Hudson (left) and Bobby Besherse (right) were proud to support the women in their lives (photos Chad Taylor).
The event was a collaboration of efforts, with Chad Taylor of Red Carpet Lenders providing DJ services and Jimmy McCullough, co-owner of the Atlas Saloon, flying in from vacation just in time to serve as the auctioneer. The bras, modeled by local men, quickly became the centerpiece of the evening, generating both fun and significant contributions to the cause.
The funds raised were presented earlier this week to Excelsior Springs Hospital CEO Kristen DeHart and Erica Eckersley, Director of Cardiopulmonary and founder of the hospital’s Pink Ribbon Fund. Eckersley, whose mother battled breast cancer, felt a personal connection to the cause and created the Pink Ribbon Fund as a way to directly give back to the community. Similarly, Myers said she is all about “keeping it local.”
“We wanted to give back to our own community and support the great work the hospital is doing,” Myers explained. “This event was not only about raising money but also about bringing people together in a fun way to make a difference.”
Looking ahead, the Myers hope to expand the event next year, potentially adding live music and inviting even more businesses to participate.
For those who missed out on this year’s event but who are still interested in donating to the Pink Ribbon Fund, contributions can be made by contacting the Excelsior Springs Hospital at 816-629-2761 or by emailing eeckersley@esmc.org.
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